The Arizona Desert Lamp

Towards the Acceptance Tweet?

Posted in Campus, Technology by Evan Lisull on 23 March 2009

A good development with negative externalities from Campus Technology:

As part of a partnership between the University of Arizona and Hobsons, colleges and universities in Arizona can get a break on pricing for the company’s recruitment, admissions, application, and enrollment tools.

In January, Hobsons worked with the Tucson-based university to implement enrollment management technology. The company’s flagship product, EMT Connect CRM, helps institutions to build, automate, and execute admissions communication plans in one place; track results with real-time reporting features; and use e-mail, direct mail, or text messages to interact with prospective students. All Hobsons EMT products for social networking and instant chat, for example, feed information directly into EMT Connect.

From Hobsons’ website, a double-dose of rosy White Paper English:

With Hobsons’ EMT Connect, colleges and universities have all the communication and relationship management tools they need in one convenient place. Manage students from inquiry through application to enrollment with a seamless constituent relationship management solution. Integrate and streamline processes to build efficiencies for maximum results.

Yet for all the eye-rolling that these sorts of social networking initiatives deserve, anything that allows the university to be ever-so-slightly less dependent on state funding is a good thing.

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2 Responses

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  1. mattstyer said, on 23 March 2009 at 4:17 pm

    Business Model:

    1) High Tech Name
    2) Throw out words like “seamless,” “integrate,” and “streamline”
    3) ???? (or !!!!)
    4) Profit

  2. Evan Lisull said, on 23 March 2009 at 10:30 pm

    Once this whole media thing falls through, I fully intend on founding “Streamlined Sustainability Applications, LLC” with an Eller kid.


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