The Arizona Desert Lamp

ASUA: your student marketing firm

Posted in Campus, Politics by Evan Lisull on 25 March 2009

ASUA Concert PosterThere is something to be said for the critique that it’s ostentatious to flash bling when you’re groveling before the state (although I’m sure there’s some clause in the contract requiring a performance of “Hard Knock Life” with a shout-out to the latest budget battles). Yet this passage, from today’s Wildcat article, was the most striking:

The idea to bring a major act to Arizona Stadium began within ASUA three years ago. It is an idea that has become a reality for the first time since the 1977 Fleetwood Mac concert.

“This has been an event three years in the making,” Bruce said. “We always want to bring a large-scale event to the UA.”

. . .

The announcement comes after months of bids and invitations to 150 different music artists.

I am fairly certain that no one within ASUA has taken the time to consider 150 constitutions, student government or otherwise. I am entirely certain that no one has bothered to peruse 150 elections codes. I would be surprised if anyone had contacted 150 fellow student governments for advice. For a governing body, ASUA has an odd aversion to governance. Yet it loves marketing, and works tirelessly and effectively at this – that’s a pretty nifty poster. If this is the purpose of ASUA, why not have the Marketing and Promotion department incorporate them as an entirely student-run department? All the concerts and sports events, with none of the Bizarro rules.


10 Responses

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  1. Connor Mendenhall said, on 25 March 2009 at 3:40 pm

    I love “Jay Clarkson and the Third Blind Veronicas!”

  2. Jay-Hova the God M.C. said, on 25 March 2009 at 9:18 pm

    Sounds like a hater to me…

  3. canihaveyonumba said, on 25 March 2009 at 9:31 pm

    Well of course you had to find an off-handed way to criticize the concert efforts. ASUA is bringing a 1.5 million dollar concert that will raise money for scholarships. Yet, no praise from the Desert Lamp. Only criticism for not making huge strides in other areas of the office.

  4. A. Hill said, on 25 March 2009 at 10:38 pm

    why should ASUA be praised for blowing over a million dollars of money they don’t have (from today’s Wildcat: “…all expenses will be covered after the concert in the form of ticket sales and other revenue, such as merchandise and sponsorships, said ASUA President Tommy Bruce.”) on entertainment in the middle of serious university-, state-, and nationwide financial crises? before they can even put one cent toward a scholarship, ASUA will have to raise a million dollars just to pay for this spectacle.

    admittedly, it’s an amazing stunt: without really having to address any of the dozens of problems currently facing the UA and its students, ASUA will effortlessly win over the student body with a slick concert full of big names. students will be too distracted by the show to hold ASUA — the student government, not the student party committee — accountable for its corruption and neglect. businesses and politicians do this kind of crap all the time.

  5. canihaveyonumba said, on 25 March 2009 at 10:51 pm

    Unoriginal complaint about the budget. If you investigate the marketing behind the concert and the appeal of these artists you will realize that they will make up the difference of the loan. Look online at how many radio stations and newspapers across Arizona are promoting it in AZ and other states. The concert will sell out, financial aid will increase, and all cynics can shove it.

  6. Jimi Alexander said, on 26 March 2009 at 1:41 am


    Kanye West’s concert sold out, but the amount we had to pay the man to get him down here means the UA barely broke even on the whole. Arizona Stadium’s a bigger facility, but we gotta shell out the cash for Jay-Z (whom I expect demands a bigger pot than Kanye), Clarkson (ditto) and the other two guests.

    This is seriously a pretty timely diversion tactic from ASUA to keep the heat off themselves for a while.

  7. Amanda said, on 28 March 2009 at 1:38 am


    This is definitely not a “diversion tactic.”

    ASUA has been planning this concert for quite some time (I’ve personally known about Tommy’s plans for a stadium concert since last spring). The date for the show was set several months ago with the intent of being the last big thing ASUA does for the 2008-2009 term (concert = April 29, inauguration of new execs and senators = May 1).

    Is it convenient that its timing draws attention away from current controversy? Sure. Is it intentional? Absolutely not. It’s pure coincidence. The intention was not to “keep the heat off themselves,” even if that’s the effect in the end.

  8. […] later sparked a battle in the comments, between those who wondered whether the concert would even break even and those who […]

  9. […] Bruce has ever experienced. Today at 5 PM, the doors to the Last Smash Platinum Bash – the product of hundreds of interviews and years of work – will open. Tomorrow morning, at 9:30 PM, the Arizona […]

  10. […] back to Hertzog), ASUA has been effectively turned from a combative elected body, into a quasi-corporate firm. It is this mindset that pervades the organization currently, and goes a long way in […]

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