The Arizona Desert Lamp

99 problems, and ticket sales are one

Posted in Campus, Politics by Evan Lisull on 12 April 2009

Back when the lineup for Poverty Bash ’09 was first announced, we wrote:

Mad props to ASUA on scoring this, even if questions about funding still have yet to be fully hashed out.

This later sparked a battle in the comments, between those who wondered whether the concert would even break even and those who had faith in the marketing skills of President Bruce, who said at the time:

“Basically, we’ll spend the money in the hole and then offset it,” Bruce said.

Following the collection of revenue from the concert, the student government will be giving the excess money back to students in the form of scholarships.

Now, it looks like “offsetting” part is harder than it sounded:

It’s a hard-knock life for the student group staging the first concert at Arizona Stadium in three decades. 

Only half of the available 17,000 tickets have sold for the April 29 concert featuring Jay-Z, Kelly Clarkson, Third Eye Blind and The Veronicas.

. . .

The first stadium concert since 1977’s Fleetwood Mac show is expected to cost about $1 million. To break even, Bruce said he needs to sell about 4,500 more tickets.

. . .

If ASUA fails to cover its costs on the show, it will likely still be able to cover the debt by using up to $300,000 that it has in reserve.

How long until ASUA starts taking its marketing cues from history?

Thanks to fellow blogger Alyson Hill for the tip.

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5 Responses

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  1. JB said, on 12 April 2009 at 7:07 pm

    I think it might still work out, college students like buying things last minute.

  2. Jimi Alexander said, on 13 April 2009 at 3:24 pm

    The timing of the concert is the issue, I think. Toward the end of the semester, kids that aren’t working jobs are running low on funds (myself included) and making it increasingly hard to justify paying $26-$100+ for a concert, no matter who’s headlining.

  3. […] Scholarship scheming and diffuse costs Posted in Campus, Politics by Connor Mendenhall on 14 April 2009 One frequent defense of ASUA’s leveraged bet on a blowout concert is that “student government will be giving the excess money back to students in the form of scholarships. “  It’s smart marketing on the part of ASUA: your ticket’s not just a chance to see Jay-Z, but also a heartwarming good turn that will help out your fellow Wildcats. Or at least it will, if the event turns a profit. […]

  4. […] for my ticket because everyone ended up sitting wherever they wanted. The Desert Lamp definitely foresaw this […]

  5. […] in a post entitled “ASUA’s got 99 problems, and ticket sales are one” (great minds, etc.): After unsuccessfully trying to track down ASUA officials for some answers (finally), I […]


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